Strategies to Improve External Cladding Sales
Homeowners today have become choosy when selecting products for external cladding. The homeowners want a product that can withstand the elements while still retaining the aesthetics. Therefore, if you own a store that deals with external cladding products but business is not doing well, then there must be something that you are not doing right. While many factors can contribute to slow business, it mostly boils down to the type of products you stock. Therefore, your aim should be to stock external cladding products that your clients cannot afford to ignore. This article looks at the various ways you can improve your sales.
Weather-Specific Cladding
Cladding is made from different materials such as fibre cement and timber. Most businesses try to sell cladding that claims to withstand all types of weather. However, the truth is that different types of cladding only do well in certain weather conditions. Customers only realise this once they have put up their structure, which can be frustrating considering that they have already spent their hard-earned cash. The best approach is to sell external cladding that is weather-specific. Therefore, if you have a customer who stays in humid cities, then offer cladding that can withstand the humid climate. If customers stay in cold regions, then provide cladding that does well in low-temperature areas. By providing weather-specific cladding, your products will appeal to a wide array of clients that want external cladding that s unique to their environment.
Salvageable Cladding
For store owners that sell fibre cement cladding products, accumulating repeat customers is good for business. That said, it helps to stock cladding products that will last beyond clients' expectations. The reason is that today's homeowner prefers to renovate their home rather than move to a new one. You should, therefore, look to supply cladding products that are capable of standing the test of time. Since durable cladding can be salvaged during renovations, your customers do not have to spend more money on new cladding.
Consider Clients' Budgets
Homeowners need cladding whether they plan to live in their house for two years or the next thirty years. Therefore, it pays to group your customers in categories. For example, if a customer wants to renovate their home but only plan on staying in the house for less than two years, then there is no point selling them expensive and complicated cladding designs. Rather than sell them timber cladding, you can advise customers to opt for PVC cladding, which is a low-cost but useful option for short-term needs. On the other hand, if clients plan on staying longer than ten years, then you should recommend highly durable cladding materials such as engineered timber.
